If you want to build custom NodeMCU firmware for the ESP8266 (Wikipedia) I suggest you don't build it yourself but have it built by this configurable service.
All you have to do is to define the branch from which to build and the user modules to include and... Hey Presto! there's your personal firmware for you to download.
If you're new to the whole IoT frenzy and ESP8266 in particular I recommend the following two tutorials for starters:
- ESP8266 Quick Start by Peter Jennings, has got project tutorials as well
- Getting Started with ESP8266 by Open Home Automation, has got project tutorials as well
- squix78 also regularly blogs about ESP8266 with cool projects
For ESP8266 alternatives you may want to look into WiPy, Onion Omega or Spark.
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